NSG Group, a leading global manufacturer and distributor of architectural, automotive and technical glass, launched its new global website for the renowned Pilkington brand as part of the organization’s wider digital transformation initiative. The platform delivers an improved, user-centric online experience for visitors to the site.

The website features a streamlined, mobile-optimized design, clearer product segmentation, and expanded educational and technical content. It brings together the Group’s architectural and automotive businesses operated under the Pilkington brand, and introduces unified sections such as News and Sustainability, offering shared resources and guidance in an easy-to-navigate format.

“The new site reflects our commitment to making it easier for users to find the information they need,” said Alderlan Vitalino, Marketing Director of Architectural Glass Europe at NSG Group. “User-centric navigation and improved content organization were essential, and the global platform finally brings these elements together.”

The Architectural and Technical Glass section unfolds into four clearly defined and easily navigable areas: Product Category, Brand Names, Glass Applications, and Specific Glass Applications. This simple structure empowers users to discover a wide array of applications and solutions with effortless ease. The Glass Applications area will be further developed to highlight the various uses of Pilkington glass products.

The Knowledge Hub has been well-structured to provide a comprehensive resource for professionals. It offers detailed information on specification tools, glass technology, and practical help and advice. It ensures that architects, specifiers, and glass processors have immediate access to the technical knowledge and support they need to make informed decisions and deliver outstanding results in their projects.

For automotive customers, the upgrade improves accessibility across both original equipment and aftermarket offerings. New resources include an expanded automotive glass product catalogue with filterable capabilities by glass component, as well as a strengthened aftermarket section featuring information about services, programs and partnerships that were not previously consolidated in one place.

“Our automotive pages now offer clearer, more comprehensive information about our products and services,” said André Carbonés, Commercial Director of Global Automotive Aftermarket Glass Replacement (AGR) at NSG Group. “We also added depth to our aftermarket content so customers can understand not only what we make, but how we support them through the product lifecycle.”

The global website will continue to evolve, with upcoming features such as video streaming and interactive tools designed to further enhance engagement and accessibility for users worldwide.

The launch marks the first step in a broader rollout. Country-level websites will be introduced over the next year, adopting the same design system and content standards to align local content and market-specific resources with the global platform.

“This launch sets the foundation for a unified digital ecosystem,” said Dave Parker, Specialist Applications Systems Architect at NSG Group. “The technology, architecture and design principles behind the global site will guide each local rollout, ensuring consistency while allowing teams to tailor content to the needs of their markets.”

Visit the global website at: www.pilkington.com