Research Into Going Green

Press Release
22 Sep 2011
Saving money is now our main motivation for carrying out ‘green’ home improvements – ahead of concerns for the environment.
One in four of us say we’re thinking about carrying out energy-efficient measures, but our reasons are as much to do with keeping costs down as saving the planet.  According to research by Pilkington Building Products, more than a third (36 per cent) of householders say soaring bills are making them plump for innovative measures.

But only 26 per cent cite saving the environment for future generations as their main reason for home ‘greening’.  Helping the Government meet its targets to reduce the country’s carbon footprint was judged to be even less important – with just two per cent of those quizzed saying making a contribution would encourage them to adopt an eco-friendly measure.

The survey, conducted as part of the MOT Your Home™ campaign by Pilkington Building Products, also revealed nearly half of us have made energy-efficient upgrades in the last year, with 20 per cent planning more green projects in future.  On the flipside, almost one in five – 18 per cent – say they have never made an energy-efficient upgrade and don’t plan to any time soon.

Homeowners in Sheffield, Edinburgh and Cardiff are the most proactive, while surprisingly, those living in Brighton – home to Britain’s first Green Party MP - are least receptive, with a quarter admitting they didn’t consider eco-efficiency a priority at all.

Interestingly, more than half of homeowners say they would be happy to pay more for an energy-efficient property in future, with one in five (18 per cent) saying they’d only consider paying up to £1,000 extra and one in ten (10 per cent) claiming they would shell out £5,000.

Young people, those between 25 and 34, are the age group most likely to pay over the odds with Liverpudlians the regional homeowners most at ease with considering a green property (61 per cent).

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