Talking on its success, Parliamentary under Secretary of State for Energy and Climate Change, Amber Rudd, said: “The Green Deal Home Improvement Fund is a world first and in a short space of time it has proved extremely popular.

“We were always clear there was a budget which is why we encouraged people to act quickly. As a result, thousands more families will now benefit from Government help to have warmer homes which use less energy.”

(quote courtesy of www.the-glazine.com)

The Green Deal and its progression

Established in 2013, the Green Deal was introduced to deliver a framework of incentives that allowed energy efficiency home improvement costs to be attached to the energy bill of a property, rather than individual homeowners.

Despite a positive start, evidence was soon released by the Department of Energy and Climate Change (DECC) that highlighted the Green Deal was struggling to attract attention from homeowners.

Reinforced by a number of surveys from the DECC and the Green Household Tracker (GHT)), research found that applications were lower than expected with only one in ten households aware of the campaign and its benefits.

In attempt to improve awareness and encourage application, an advertising campaign, coupled with increased funding from the government (£120m), was successfully launched in June 2014 – leading to total of 1,700 enquires within the first week.

Since campaign launch, the Green Deal Home Improvement Fund has closed for applications due to popularity. A surge in applications over the past week meant that allocated budgets were soon reached.

For more information on the Green Deal and its success, head to the news section of our website to read an article from www.the-glazine.com.