New Group Logo Introduced
15 October 2007Following a study undertaken for the NSG Board by Wolff Olins/Hakuhodo, which included a survey of global brand awareness in the glass industry, the NSG Board has approved a new logo for the NSG Group. Changes have also been announced to the logo to be used by the Flat Glass businesses (see separate story)
The new logo of the NSG Group, which will also be used for the Specialty Glass business, is illustrated right. A ‘black and white’ version is also approved. All other versions are discontinued.
The name ‘NSG Group’ will be used to describe the Company at Group level. The legal company name ‘Nippon Sheet Glass Co Ltd’ will only be used for legal and postal address purposes in Japan and not in branding or logos.
The changes will take effect immediately, with the new branding being progressively introduced into all of our operations worldwide in the coming months.