For true red - try Optiwhite!
20 June 2011Pilkington Opti ... RED? Well - not quite. But when US architectural glass specialists Bendheim needed to achieve a perfect color match for Campbell’s Soups trademark red, they realized what they actually needed was Pilkington Optiwhite™.
The project was the 38 foot high glass façade of Campbell’s new Employee Center in Camden, New Jersey, featuring a 5,000 square feet ‘Campbell’s red’ back-painted glass wall bearing the food giant’s distinctive logo. Back-painted glass has become a popular way to add color to buildings and living spaces. The name comes from being painted on the back side of the glass and it is usually found against a wall.
Bendheim’s color coating process incorporates a highly UV-resistant, water-based fluoropolymer formulated to preserve its color for many years. But for the color to show true, the base glass needs to be colorless.
“Pilkington Optiwhite™ was selected for the Campbell’s sign because the clarity of the glass allowed Bendheim to achieve a perfect color match,” said Sharon Urban, marketing communication specialist for Building Products North America.
“This is a unique application for this product. Pilkington Optiwhite is noticeably clearer than standard clear glass and its colorlessness allows the true colors to come through the glass.”
Designed by Philadelphia architectural firm KlingStubbins LLP, the new 80,000-square-foot Employee Center features a café, fitness center, company store and credit union, as well as conference rooms and a learning and development center. Glass installation was by R A Kennedy & Sons.