Pilkington Activ™ - Unique Selling Points

    Features and benefits for the homeowner:

    Feature                                Benefit
    Less Cleaning Saves money, time and hassle. Also solves some  common personal safety and access issues
    Better Looking Windows Windows stay cleaner for longer
    Rain Shedding Effect Better vision through windows during and after rainfall
    Innovative Product Prestige, only available since 2002

    The most motivating message for homeowners is that they will "never clean their windows again", but this is dependent on the weather so cannot be guaranteed.
    "Continuously Self Cleaning Windows" is the best way to describe Pilkington Activ™.

    It is important to define to your customers what Pilkington Activ™ will and will not do:

    • Will reduce the need to clean by using daylight and rain to continuously clean the window.

     
    • Will dry without streaks or spots.

     
    • Will need 5-7 days to activate after installation.

     
    • Will not work if thick dirt prevents the UV reaching the glass.

     
    • Will not remove inorganic dirt without water e.g. in a drought, or freezing winter. In this case, the homeowner can hose or spray the windows.