Pilkington Activ™

Promoting Pilkington Activ™ and its unique benefits to the general public is an ongoing process.

Since the start of the latest promotional campaign "Keep Up World" in October 2005, we've undertaken a range of activities to make sure that both trade customers and consumers are aware of Pilkington Activ™- self-cleaning glass

Actions so far:	"Keep Up World" TV campaign, reaching over 30M Adults Over 90 different articles have been generated in both trade & consumer press Adverts placed in a range of newspapers and magazines Various radio interviews Successful Online Advertising campaign Post Campaign research proved brand awareness of Pilkington Activ™ is now at 43% of the GB population, equating to 11M Home Owning Adults Quarterly media tours to key publishing houses securing stories in relevant features Messages on home improvement programmes on TV e.g. Grand Designs, Property Ladder
Advertising Coverage:	The Times Daily Mail The Independent Mail On Sunday Sunday Telegraph Homes & Gardens House Beautiful Ideal Home Good House Keeping CountryLiving Various Trade Journals
Recent PR Articles	Good Housekeeping Best Magazine House Beautiful Living Etc 25 Beautiful Homes Essential Kitchen & Bathrooms Country Homes & Interiors Various Homebuilding Renovating Magazines Various Trade Journals

Pilkington Activ™ was launched in 2002/2003. Since then and with the launch of Pilkington Activ™ Blue in September 2005 it has enjoyed growing sales, typically bought by more forward-thinking customers.

To ensure success with the mainstream of consumers, Pilkington will be targeting large numbers of homeowners. At the same time, ensuring the product is widely available throughout the window and conservatory market

Typical profile of Customer, whom campaign is targeted at:

UK home owners with disposable income to spend
They're house proud and see home improvement as good use for this disposable income
They don't want to spend their precious time on household chores
They don't want the hassle of finding a window cleaner
Research proves that 60% will consider Pilkington Activ™ *

Window Cleaning Facts:

2 in 5 people hate cleaning windows more than any other chore*
1 in 5 people don't clean their windows because they are scared of falling off ladders*

*Source: Omnibus Survey September 2002