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Online Campaign

Last year our website introduced over 23,000 interested customers to supplier Partners

 

The trade area of our website is designed to be a resource for potential and approved Partners. It explains the scheme, holds sales support materials for download and provides a source of information for you to direct prospective customers to. We keep the site up to date with news and forthcoming activities. Please contact us if there are any improvements you would like to see to this site.

In addition, we have a number of other online marketing activities to help drive potential customers to our website and then through to yours!

Dedicated Consumer Website

This is a user friendly site which allows homeowners to find out all they need to know about Pilkington energiKare™ and where to buy it.

It includes the following key benefits:

Supplier Search 

Consumers can use the supplier search functionality to find their nearest window retailer Partner offering Pilkington energiKare™ energy efficient glazing in their windows.

Last year our Supplier Search tool provided 23,227 visitors with the contact details for our Partners.

All Window Partners, companies who have achieved official BFRC WER of C or above, will be eligible to be included on the supplier finder which will direct householders from surrounding postcode areas to your web-site or phone number. Pilkington energiKare™ Associates, window companies who are using our glazing but do not have official BFRC registration, will now appear in our supplier finder.

Search Engine Optimisation

We are continually optimising our consumer website to ensure that relevant search terms are directed to it. This means that we can pick up householders who are browsing the internet for a local window company or just for ideas on how to improve the energy efficiency of their homes. Our work on Pilkington Activ™ in this area has been extremely successful.

Web Advertising

Our consumer website is being promoted through strategically placed advertising and pay per click on key web channels such as Google.