Pilkington Self-Cleaning Glass: Marketing FAQs

Find all the marketing related questions and answers here.

1

Does the unit come with the logo on or does the installer have to apply it?

We encourage IGU manufacturers that all Pilkington Activ™ units should have the logo label with installer and consumer instructions applied by the IGU manufacturer.

2

Are there still Pilkington Activ™ partners?

No the partner arrangement was for the launch period only, which ended on 31st March 2003. We now encourage installers to go onto the Pilkington Activ™ supplier finder.

3

I have some literature which refers to a hologram?

This was used during the launch period and has now been withdrawn.

4

How do I pronounce the brand name?

The product name is pronounced Active, not Acteev.

5

How do I get my company on the Pilkington Activ™ installer finder?

Firstly you need to be an installer, trade suppliers aren't eligible (however we are keen that their installer customers are on the site). There is then a simple form that needs to be completed. Copies are available from pilkingtonactiv@respond.uk.com or from the helpline on 01744 692000. You will also be able to have a hyperlink to your own website if you wish.

6

Will IGU samples combined with Pilkington K Glass™ be available?

You should obtain any samples you require from your IGU supplier. It is recommended that samples are used for appearance purposes only. This is because Pilkington Activ™ needs 5-7 days exposure to UV light to charge the coating initially and regular exposure afterwards. This means that samples kept in salesmen's cars for example would not properly demonstrate the self-cleaning characteristics of the product.

7

What is the average cost of cleaning a commercial building?

Pilkington carried out a survey to answer this question and concluded that there is no typical case. Most architects we spoke to agreed that there are too many variables, such as size of building, amount of glazing, accessibility, and the attitude of the owner, to quote an average. However, low rise buildings, those of four stories and under, tend to cost £2,000 per annum. Medium rise buildings of five to eight stories tend to cost £5,000 per annum. And for taller buildings, the bill can be up to £50,000 per annum, depending on how tall they are. These do not include the cost of the capital cleaning equipment installed when the building was built. A summary was produced by the BRE (Building Research Establishment).