UK BP Marketing Bulletin January 2007

Pilkington

Happy New Year and welcome to our January update on marketing activities. This month we unveil the next advert in our advertising campaign about the Pilkington brand and give you an insight into our new Pilkington Activ™ TV commercials. We’re also announcing that Pilkington Activ™ will be sponsoring the Glassex Conservatory Design Competition. There are also regular updates including fantasy football and new literature. Don’t forget to let us know if you have a colleague who would like to subscribe to this bulletin.

Lights, Camera, Action In South Africa

Pilkington Activ™ is hitting the small screen again from February, when the first of our all new TV commercials for this year’s Spring and Autumn campaign is aired. The two adverts were filmed in South Africa this month, and once again use the inventions theme, but this time are based around home shopping channels. In typical style, the home shopping channel presenter tries his enthusiastic best to sell the latest state of the art product, but unlike Pilkington Activ™, the leisurely lounger & the extractor 3000 are too good to be true & end up doing more harm than good.

New Literature

Two revised and reprinted pieces of literature are available this month; Pilkington Optifloat™ Satin datasheet and Low E range brochure and datasheet. Both are available by downloading from our website (see link) or in hard copy via the call centre by phone to 01744 692000 or email to Pilkington@respond.uk.com

Take Two

Last month we unveiled the first advert from our new Pilkington brand campaign. The second of our four adverts will appear in February and will concentrate on brand names, while continuing the underlying theme – A Passion for Glass.

Pilkington Activ™ And Glassex – A Winning Combination

For the first time in more than five years Pilkington will have a presence at Glassex this March, with a stand promoting the environmental and practical benefits of the Pilkington Activ™ range of products. To demonstrate our commitment to the new-look Glassex even further, Pilkington Activ™ are sponsoring the popular Conservatory Design Competition.

Bang On Target For The Manger Of The Month Award

Camel Glass employee, Alistair Baxter, hit the jackpot when he won the recent manager of the month award in our fantasy football league competition. The Barnstaple man picked up the coveted trophy for his team ‘That’s a Bullseye’ and now has £300 of Marriot vouchers at his disposal.

Croft Cottage's Conservatory Given The Thumbs Up

Continuing with the conservatory theme, Pilkington Activ™ will be featuring heavily in the consumer press in the coming months thanks to a 19th century cottage in Yorkshire. Already home to three children and a puppy, the Scotts realised that they needed one more addition to their family to make it complete – a new conservatory complete with Pilkington Activ™.

Service With A Smile From Technical Advisory

Contact with our Technical Advisory Service should be made in the first instance via the technical helpline on 01744 692000, by fax to 01744 692880 or email to Pilkington@respond.uk.com . The Call Centre Staff are fully trained to provide advice and calculations to aid customers and specifiers to use Pilkington glass products so they are able to handle the vast majority of technical calls associated with architectural glass applications. Particularly unusual or challenging enquiries are forwarded to customers who are in a more appropriate position to handle them or to our in-house team of Garry Smith and Matt Petley (pictured right and left respectively here).

Pilkington In The Press

December saw the publication of an important feature interview with Managing Director, David Pinder, in Glass Age. David presented his views on the recent changes in the UK market situation. The recent report from the Building Research Establishment (BRE) found that Pilkington Activ™ reduces costs and the impact on the environment and resulted in a significant amount of coverage. As did the announcement that the product will be sponsoring the Conservatory Design competition at Glassex 07.

Web Update

We are continually adding content and improving the usage of our website so do take the opportunity to visit www.pilkington.co.uk on a regular basis to become familiar with easily available information at any time of day. We keep you updated with changes in Building Regulations and how to comply with the new harmonised European Norms and CE Marking. If you can't find the information you need click through to the contact forms or email addresses available on these pages.

If you have any comments on content or suggestions on what you would like to see in future bulletins please email Anne.Quayle@Pilkington.com. If you have received this from a colleague and would like to subscribe for future editions please click here, if you would like to unsubscribe please click here

For further information on Pilkington products please view our website at www.pilkington.co.uk or email our helpline at pilkington@respond.uk.com

Pilkington Building Products - UK & Ireland
Prescot Road St Helens Merseyside WA10 3TT
t:+44 (0)1744 692000 f:+44 (0)1744 692880