Pilkington
Gateway Business Park North Manchester

Welcome to the February edition of the Pilkington marketing bulletin. This month we remind you about the upcoming TV adverts on Pilkington Activ™, show you how Pilkington Pyrostop™ has been used to protect Galway Marine Institute in Ireland and how we’ve been highlighting the importance of the new fire safety legislation in the press. Finally, we have all our regular features keeping you up to speed with fantasy football, Technical Advisory and website improvements, so hope you find it of interest and let us know if you have a colleague who would like to receive this bulletin.

Tune On, Tune In
This is a reminder that Pilkington Activ™ is hitting the small screen again from February, when the first of our all new TV commercials for this year’s Spring  and Autumn campaign is aired. The adverts will be aired between February 19 and April 15, running nationally on satellite (digital & freeview) and upweighted in key regions such as Meridian & The Midlands, where the adverts will be shown on ITV and Channel 4. The commercials will also be supported by Pilkington websites and trade advertisements.
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New Literature

This month we have produced an update on Window Energy Ratings with our bulletin 3. The pdf can be viewed and downloaded by clicking read more and stocks for your own use may be ordered from our call centre.

All our literature is available from the call centre, why not send an email to Pilkington@respond.uk.com to save time on the phone or download by clicking here Literature Downloads

 

 

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Spotlight On Our Range Of Products
‘Product’ is the focus of the final advert in our advertising campaign, which will appear in the trade press in March. Appearing under the slogan “A Passion for Glass”, the campaign reinforces our company values and what our brand conveys, as well as highlighting the benefits of working with Pilkington. Our product range is the most comprehensive around and we are very proud of it. So much so that we notice the glass when taking family photos!

You will shortly receive a direct mail from us giving details of a new phone number and email address which are to be used exclusively by you our direct customers so keep an eye open for that in the post.

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Pilkington Pyrostop™ Making Waves In Ireland

This month we visit Galway in Ireland where Pilkington Pyrostop™ has been used by the Office of Public Works to protect the city’s Marine Institute to ensure that the glass gives maximum safety and fire resistance throughout the complex.

Paul Connaughton, from installer Greaney Glass Products Ltd, said: “We worked closely with the Office of Public Works on the fire resistant glass for the Galway Marine Institute. The building is fantastic and looks over Galway Bay. Pilkington Pyrostop™ was used in the larger areas to ensure maximum safety for this important building.”

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Kopacobana Dance Their Way To The Top Of The League

Our Fantasy Football game has been going great guns recently and just like the Premiership the league has been blown wide-open. Teams who have been jostling for the top position include My Griffins, Premier Allstars, Anstey Allstars and We’re Not From London Uno.

Liverpool supporter, Ian Marsden from St Helens is the latest winner of the manager of the month award and now has £300 worth of Marriott Hotel vouchers to spend on a weekend away.  Ian, who works in website development at Pilkington, says Kopacobana’s upturn in fortune is down to Liverpool’s return to form in December.

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Pilkington In The Press

The day we spent meeting the Specifier press with Mike Wood at the end of November is showing some great results. The first feature has already appeared in the press, and we have secured 10 more features which will appear in the glazing, building and architectural press over the coming months. Read on to see the articles which have appeared in Master Builder and ABC&D already.

The sponsorship by Pilkington Activ™ of the Glassex Conservatory Design Competition has also featured strongly in the press this month.

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Trade Customers Home Page

The recently released Trade Customers home page at www.pilkington.co.uk/tradecustomers allows easy access to useful information and materials to support your sales of Pilkington products. The Product Directory (see left hand link entitled 'Product') is a catalogue of all our range. Information is listed by product brand name, application in domestic or commercial buildings or product benefit. Once through to a product page there is a standard list of support materials including literature which can be downloaded in pdf form.

It also offers easy links to an overview of the relevant Building Regulations, a vital reference page, and under the heading 'Tools' we have made available key software packages designed to make your job easier;

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Glassex Going Strong

With Glassex fast approaching, there’s still  time to sign up for your tickets on http://www.glassex.com/  to the UK’s only dedicated event for glass and glazing industries now in its 27th year. Pilkington will be present with a stand promoting the practical benefits of the Pilkington Activ™ with the product also sponsoring the popular Conservatory Design Competition. The competition rewards exceptional conservatory design and build skills and has become the industry’s benchmark for excellence.

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Technical Advisory Service

We get a lot of technical enquiries for information which is readily available by visiting our website, but we have also produced a range of technical bulletins that deal with some more unusual aspects of glass listed here. If you have any queries on any of these subjects then please contact your Pilkington representative who can provide a copy.

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Copyright 2008 Pilkington Group Limited - www.pilkington.com

We are always looking for customer stories that might be of interest to the readers of our bulletin so if you have any suggestions or more general comments on content on what you would like to see in future bulletins please email Anne.Quayle@Pilkington.com. If you have received this from a colleague and would like to subscribe for future editions please click here, if you would like to unsubscribe please click here

 

For further information on Pilkington products please view our website at www.pilkington.co.uk or email our helpline at pilkington@respond.uk.com

Pilkington Building Products - UK & Ireland
Prescot Road St Helens Merseyside WA10 3TT
t:01744 692000 f:01744 692880