Pilkington
Salford Central featuring Pilkington Planar™

Autumn is well and truly here, the leaves are dropping and the latest Pilkington marketing bulletin has dropped into your inbox. This month we gaze into our crystal ball and demystify the expected changes to Part L in 2010, unveil our new TV sponsorship with UKTV Style, urge you to keep your eyes peeled for our Pilkington energiKare™ adverts over the coming months and introduce one of our new Pilkington energiKare™ partners, Lister Trade Frames. This edition is also packed with our regulars, our technical advisory update, Pilkington articles in the press and new literature. Remember to let us know if you have any news you would like featured in future issues.

Pilkington Activ™ Sponsors UKTV Style

This Autumn we're boosting our TV support for Pilkington Activ™ through sponsorship of the 'Home Sweet Home' strand of programming on UKTV Style, which features some of Britain's favourite property design and home improvement programmes. Set to reach more than four million homeowners across the six month period running from 22nd September 2008 to mid March 2009, the campaign offers potential customers the opportunity to see our product a massive 28 times! Also, after the success of our spring radio campaign, we're back on air again from the 6th of October, so make sure you tune into talkSPORT to hear our latest commercial.

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This Autumn we're boosting our TV support for Pilkington Activ™ through sponsorship of the 'Home Sweet Home' selection of shows on UKTV Style
Pilkington energikare™ Partners With Listers
Mark Warren, Managing Director, Lister Trade Frames Ltd
Lister Trade Frames is the latest company to partner with Pilkington energiKare™ and the energy efficiency revolution. The company, based in Stoke on Trent, will supply leading energy efficient glazing, Pilkington energiKare™, to domestic window companies as standard across its entire range of windows and doors. Lister Trade Frames was the first window fabricator in the country to offer all of its windows with a guaranteed window energy rating (WER) of C, and now with Pilkington energiKare™, every window it supplies will have a B rating as standard.
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Pilkington Boxes Clever

More than 200m2 of Pilkington glazing has been used to create a stunning entrance for Allingham Court, a development of new luxury flats on The Bishops Avenue in London’s exclusive Hampstead district. The unique glass cube provides a modern and inviting entrance bringing together two separate buildings, each containing six apartments. The glass casing contains a lift and staircase that allows visitors and residents access to the development’s main reception on the lower ground floor.

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Pilkington Arctic Blue™ features in the Pilkington Planar™ system forming a stunning entrance for Allingham Court, a development of new luxury flats on The Bishops Avenue in London's exclusive Hampstead district.
Pilkington energikare™ Is A TV Star Again
Pilkington energiKare™ Is A Tv Star Again

The popular Pilkington energiKare™ advertising campaign returned to the nation’s television screens in September. The adverts for the energy efficient glazing, which were originally aired in spring 2008 to an audience of 15.4 million adults, began their second run on 22nd September. The campaign to remind householders of the glazing’s money and energy saving benefits comes at an ideal time as energy bills soar and winter approaches. Showing on Five and digital television it is estimated they will be seen by more than 11 million viewers by the end of the campaign. To help Partners take full advantage of the interest generated by the adverts, we have developed a full range of marketing support materials to help sell customers the energy efficient glazing to customers.

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Pilkington Optiphon™ Sounds Good

Pilkington Optilam™ Phon noise reduction glass has been renamed Pilkington Optiphon™ to differentiate it from the rest of our market-leading laminated glass range. The product retains its specification and continues to provide an excellent solution for unwanted noise. Pilkington Optiphon™ is suitable for internal and external applications and is available in five different thicknesses to provide the full range of noise control levels. To coincide with the name change we will also issue a new technical bulletin entitled ‘Noise Control with Glass’. The bulletin will help you inform architects and specifiers about noise control glass, its benefits and highlight relevant building regulations and technical advice that should be adhered to.

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Pilkington Optiphon™
Part-L Like It's 2010
Bulletin 8 Part L 2010

With changes to Part L of the Building Regulations looming, we have launched Bulletin 8 Part L 2010 to advise the glazing and building industry about the Part L 2010 process and its implications. Bulletin 8 Part L 2010 outlines the current framework, the Part L 2010 revision process and what factors will determine the windows used in a 2010 compliant building for new and existing commercial and domestic buildings. It also looks at the methods used to evaluate window energy performance, including Window Energy Ratings and SAP (Standard Assessment Procedure).

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More New Literature Than A Book Shop
Designed to give you and your customers all the very latest information about Pilkington and the glazing industry, this month’s literature includes:
• Bulletin 8 Part L 2010 - advises the glazing and building industry about upcoming changes to the Building Regulations and their implications
• Pilkington energiKare™ consumer brochure - contains a wealth of information about the benefits to homeowners of windows incorporating the glazing
• Pilkington energiKare™ cost calculator - gives the savings available to homeowners for a range of different house types
• Updated conservatory brochure for Pilkington Activ™
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New Literature
Pilkington In The Press
Pilkington in the Press

As winter approaches the consumer press are beginning to turn their attention away from conservatories and on to windows and with increasing concerns over escalating fuel bills, the press are looking for ways to encourage householders to be more energy efficient in the home, and Pilkington energiKare™ was featured in 15 regional titles, including Surrey Advertiser and Woking News and Mail, following the announcement that energy prices could increase by £200 this year. We’ve also been keeping warm with the number of fire articles in trade publications this month. Nathan Bushell, editor of Glass and Glazing Products, featured his recent trip up to St Helens and Pilkington Technology Centre, Lathom where he witnessed one of our many daily fire tests and Public Sector Construction concentrated on the acoustic advantages of fire-resistant glass.

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