Pilkington Building Products - UK Marketing Bulletin September 2007

Pilkington

Hello and welcome to the September edition of the marketing bulletin. This month we celebrate the Pilkington Activ™ sponsored Saints win in the Challenge Cup, head to Birmingham to see the first completed Pilkington Planar Activ™ project and talk to Exeter Window Store about Pilkington energiKare™. We’ll also be focusing on our Pilkington Fantasy Football League, after a month of the season – how is your team faring? There are also our regulars, Pilkington in the press and web update. Don’t forget; encourage your colleagues to sign up to the bulletin and let us know if you have any stories that you would like featured in future issues.

Saints Take The Challenge Cup In Historic Wembley Final!

Yes they did it! St Helens RLFC walked off with the rugby league Challenge Cup Final trophy after a thrilling match at the new Wembley Stadium over the August Bank Holiday weekend. The match against the Catalan Dragons was played before a capacity crowd of more than 80,000 and armchair supporters numbering as many as three million. It finished 30-8 in Saints’ favour – making it a great holiday weekend for the team and everyone here at Pilkington.

Saints Kieron Cunningham lifts the Challenge Cup at Wembley

Pilkington Activ™ Back On Our Screens

Shooting the Pilkington Activ™ TV Ad - Extractor 3000

Following the huge success of last year's activity, this year's Pilkington Activ™ TV campaign looks set to further increase homeowners awareness of the brand. Throughout September our self-cleaning glass will be beamed into millions of UK homes in two memorable adverts on digital television.

Pilkington Energikare™ Is Number One

Exeter Window Store has clearly seen the benefits of stocking Pilkington energiKare™ - it now supplies our new IGU to customers ‘as standard’. The company, which has been a Pilkington customer for more than 10 years and selling Pilkington K Glass™ since 2002, has put its faith in our new brand to help take the company forward in to the energy efficient era.

Passing Off doesn't Pay

We have recently taken successful High Court legal action against HW Glass Limited, Wigan, for passing off non-Pilkington glass as Pilkington branded products. This resulted in Mr Justice Pumfrey ordering HW Glass to cease such passing off with immediate effect. The Judge also ordered HW Glass to pay compensation and costs of the legal action.

Click Onto Pilkington At 100% Detail

Visitors to 100% Detail will be switched on to all things Pilkington thanks to our sponsorship of the internet café. The event, being held at Earls Court, London, runs from Thursday September 20 to Sunday September 23, and is an exhibition showcasing the latest design and building products for architects, specifiers and housebuilders.

Landmark Project For Pilkington Planar Activ™ In Birmingham

For the first time the flexibility and style of the Pilkington Planar™ structural glazing system, and the practicality of Pilkington Activ™ self cleaning glass have been combined in the refurbishment of superior office blocks at the new look 54 Hagley Road, Birmingham.

Taking On Pinder In The Premiership

The Pilkington Fantasy Football League is now well underway and it is time to take a look back at those first weeks. This month we introduce Pindermonium, the imaginatively named team of David Pinder, Managing Director, Pilkington Building Products – UK & Ireland. We will be keeping our beady eyes on how his team fares each month, offering you the chance to compare your managerial skills with the Pilkington head honcho.

David Pinder, Managing Director for the UK & West Region

Pilkington in the Press

Pilkington has continued to hit the headlines in the trade press this month, with a full page feature about Pilkington energiKare™ in The Installer, and Fensa News also kept the focus on saving energy with a feature by David Stoker. Our regular feature in Glass and Glazing Products tackled the issue of price rises and to add to our fantasy football update the Gl@zine kicked off our new weekly energy saving tips column, Pilkington energiKorner. Click through to see all these cuttings as well as our coverage of Pilkington Activ™ in both the trade and consumer press.

Web Update

This month we'd like to take the opportunity to remind you of the key features of the Building Products section of the Pilkington website. The nature of the internet means a website is a constant work in progress, as the opportunities afforded through this media are endless. However, key features that work and functionality are a must. Users in the UK and Ireland can now opt to go straight to www.pilkington.co.uk or to the specific audience pages; www.pilkington.co.uk/architects, www.pilkington.co.uk/trade or www.pilkington.co.uk/householders , whilst any product page can also be located by using the address directly for example www.pilkington.co.uk/kglass.