Pilkington Building Products - UK Marketing Bulletin May 2007

Pilkington

Header May 2007 Marketing Bulletin - Park Motors

Hello and welcome to the May edition of our Marketing bulletin. Sadly for much of this month our thoughts have been dominated by the death of our colleague, Ian Spokes, here we celebrate his life and achievements. We also feature a Pilkington Planar™ case study in Finland – the Turku Library, look through the windows at Mount Primary School Family Centre and speak to one of the winners of the Glassex Conservatory Design Competition. There are also the regulars – fantasy football, Pilkington in the press and updates from the web. Don’t forget to let us know if you have any stories or case studies that you would like to see here or have a colleague who would like to sign up.

Ian Spokes 1960 - 2007

One of the glass industry's most liked and respected characters Ian Spokes, National Product Manager for Pilkington Activ™, has died. Ian was popular and well respected with over 25 years experience in the glass industry. He was 46 years old and leaves a wife, Pauline, and daughter, Sophie.

A Shining Example Of Using Pilkington Activ™

The Glassex 07 Conservatory Design Competition was a resounding success and one company that cleaned up at the awards was Leeds-based Franklin Windows. The family-run organisation picked up the Pilkington Activ™ Special Merit Award in the Portal category, Bronze in the Large Conventional section and Silver in the Small Conventional category.

A Lesson In Fire

Pupils at a school on the Wirral are learning in safer surroundings thanks to the installation of our fire-rated products. The new family centre at Mount Primary School, New Brighton, Merseyside, features Pilkington Pyrostop™ in the circular feature windows and Pilkington Pyrodur™ Plus in the fire doors.

Study In Style In Finland

Library users in Finland now have a spectacular new building to read and study in thanks to Pilkington Planar™. The library in Turku showcases a triple-glazed feature window, which stands at an impressive 25m x 13m. It incorporates Pilkington Optiwhite™ in the outer and middle panes and Pilkington Optitherm™ SN in the inner pane.

On The Web With Pilkington Activ™

The Pilkington Activ™ website now has more than an amazing 10,000 visitors per month. An impressive quarter of these downloaded information or searched for a supplier. We’re also getting hits from those browsing the terms ‘conservatory glass’ and ‘replacement glass’ – more than 50 per cent of visitors log onto our website through this way.

Calling all Customers

All our direct customers now have the benefit of a priority helpline and email address for technical enquiries. This means that we can provide up-to-the minute advice on our products even faster. The information you need is just a finger tip away and can be accessed by calling 0870 111 0077 or e-mailing direct@pilkington.com. And that’s not all – don’t forget that our website www.pilkington.co.uk/trade is full of useful literature, marketing materials, technical advice and more.

Timing Was Crucial For Our Latest Manager Of The Month

Our very own Ian Reilly was on top form to win the latest Pilkington Fantasy Football League Manager of the Month award. The Order Service Manager at Pilkington Architectural in St Helens walked away with £300 of Marriott Hotel vouchers thanks to the success of his team FC NMJ. Not particularly a catchy name, but there is method in his madness, the initials are after his three children, Nathan, Mia and Jay.

Pilkington in the Press

It has been a busy month in the press for Pilkington, with much of the trade featuring the recent acquisition of AG Glass and sale of K’Mac. The glazing trade titles, such as Fabricator and Installer and Glass Times, reported on these developments as well as the Trinity College case study, and Garry Smith’s regular feature in Window Industries asked the question ‘Why do Windows Break?’. Following a series of media tours to all key consumer publishing houses last year, Pilkington news pieces have appeared in a number of monthly homes and interiors titles this month.

Web Update

Analysis of the www.pilkington.co.uk website usage has continued to unveil valuable and fascinating statistics. Latest reports show that the site attracts a large quantity of visits with over 29,000 in each of the first 4 months of 2007, peaking at an incredible 33,441 in March. The most viewed page consistently each month is as one would expect, the UK homepage and the most visited product page from within the directory is Pilkington K Glass™ which averages in excess of 2100 visits monthly. Google.co.uk has proven to be the highest ranking search engine referring site, accounting for 6199 (21.14%) of all visits to our site during April.