Pilkington Building Products - UK Marketing Bulletin June 2007

Pilkington

Hello and welcome to the June edition of our Marketing Bulletin. This month we put new Pilkington energiKare™ into the product spotlight and review the briefing provided to our Sales team on this exciting initiative. We also see how good things come in small packages with the Pilkington Activ™ Leconfield Road project and hear about the fabulous conservatory competition in BBC Good Homes Magazine. We also have all the regulars, including what’s new from our Technical Advisory Service (TAS) and on our website. Don’t forget, if you have a story you'd like to see included or you know someone who would like to receive the Bulletin, let us know.

Spotlight Shines on Pilkington energiKare™

Pilkington is taking the evolution of Pilkington K Glass™ into the energy saving era with the launch of Pilkington energiKare™ - the most exciting development in glazing energy efficiency in the last 15 years. Pilkington energiKare™ is a new insulating glass unit (IGU) which helps to meet or exceed the requirements of the Energy Saving Trust’s Energy Saving Recommended scheme for windows in conjunction with most good profile systems. What’s more you can get involved by manufacturing Pilkington energiKare™ IGUs or offering them in your windows through our licensing scheme. Find out more or get involved by clicking through here, visiting www.pilkington.co.uk/energikare, contacting your Pilkington representative or phoning our helpline on 01744 692000.

Pilkington Activ™ Shines On Terraced House

A house on Leconfield Road in North London is proof that good things can come in small packages. The development was chosen to be the winner of the small project award in the Activ in Architecture competition, in which judges described it as “A distinct and different design solution”. Designed by KCA Architects, and making extensive use of Pilkington Activ™ self-cleaning glass, the two-bedroom house fits snugly into an infill site on a street of terraced houses.

Pilkington energiKare™ Gets Off To A Flying Start

When launching any new product it’s vital that our sales force is familiar with its features and benefits, how and why it was developed and who the target market is before they take it to their customers. That’s why the product development and sales teams spent a day at East Midlands Airport getting to grips with the new Pilkington energiKare™.

David Pinder, Anne Quayle and Andy McDowell make final preparations for the Pilkington energiKare™ launch day

April Manager of the Month Showered In Points

Adam Waterman, FF Manager of the Month Winner April 2007

The Pilkington Fantasy Football League manager of the month award for April won’t come as a great surprise to Adam Waterman of The Isaacs Glass Company. At the beginning of April he told his uncle Harry, who works with him, that he was going to win the gong. He explains: “I knew I couldn’t win the top prize, the league, as I was about 300 points behind, so I decided to concentrate on winning the manager of the month”.

Pilkington in the Press

Since our last Bulletin coverage has been coming in thick and fast. May saw some great features on Pilkington Activ™ in consumer titles with the Mail on Sunday’s You magazine mentioning Pilkington twice in their Make or Improve supplement special. Hertfordshire Life also recommended the solar control properties of Pilkington Activ™ Blue as a way to keep conservatories cooler in summer. In an earlier bulletin we reported that BBC Good Homes ran a competition to win a conservatory to the value of £15,000, the response from readers was unprecedented. With more than 12,000 entries, it makes it their most successful competition in more than 18 months

New Literature

New this month are the Pilkington energiKare™ sales support materials which include the following: Marketing Materials List, stickers, Features & Benefits Leaflet, Sales Aid Leaflet, Consumer Leaflet, Logo Usage Guidelines, Marketing Plan, Available Here Window Sticker, Consumer Leaflet, Sales Aid, Identity Guidelines, Marketing Plan, Partner Presentation CD. Also in stock this month is the CE Marking (An Update For Customers) Leaflet and we have reprinted the Window Energy Ratings Bulletin 3. All are available for download by clicking through here or by visiting www.pilkington.co.uk . Alternatively you can request by email to pilkington@respond.uk.com or by phoning 01744 692000.

Technical Advisory Update

Recent internal structural changes in sales and marketing here at Pilkington have provided fresh opportunities for TAS to support the Pilkington sales function and our customers. Our technical training courses have been popular this year, and internal staff and customers have been quick to take the available places in June. However there are more courses available later this year - click here to view the dates currently scheduled.

Website Update

This month has seen the addition of a Pilkington energiKare™ page within the Product Directory. Please remember that this page can be accessed in several ways; using the address: www.pilkington.co.uk/energikare or searching from the product directory home page, either within the Thermal Insulation section of the "by benefit" category or simply from the alphabetical listing within "by brand name".