 | |  | July is here and the British summer is as unpredictable as ever. Thankfully though, come rain or shine, there are two things you can always rely on: the success of the Pilkington Activ™ sponsored Saints, who have made it to the final of the Rugby League Challenge Cup yet again; and our July marketing bulletin, which will provide you with all the Pilkington information you need. This month we preview our brand new Pilkington energiKare™ sales literature designed with you, our customers in mind. It is also an ideal time to take a trip to Staffordshire to see an impressive conservatory project for Pilkington Activ™. We give you a front row seat at our sales conference and also unveil two lucky new competition winners. Remember to let us know if you have any news you would like featured in future issues. |
| Pilkington Activ™ Blue For Orangery | | Audley, Staffordshire is the scene of the latest project to reap the benefits of our self cleaning solar control glass, Pilkington Activ™ Blue. Homeowners Rob and Carol King selected the high tech glazing in the construction of an orangery to extend their kitchen. Built by Trentham Garden Conservatories, the orangery fits in perfectly with the Victorian design of the property, whilst making use of the modern advantages of the self cleaning glass. | | read more |
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| Pilkington Checks Into The Hilton |  | | The Pilkington Sales team landed at the Hilton Hotel at East Midlands Airport for its sales conference this month focussing on market leading products Pilkington energiKare™ and Pilkington Activ™. The emphasis was on ensuring that the team are able to fully explain the benefits of these added value products and their brands to help customers profit from interest from homeowners. Commercial Director, David Stoker hosted the day whilst Managing Director, David Pinder, discussed the glazing industry’s challenges and priorities for 2008/2009. | | read more |
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| Pilkington EnergiKare Save Money, Win Money | | The Pilkington energiKare™ Installation Competition has found its latest winner – John Hey of Leeds. John entered the competition by filling in his installation certificate and returning it to Pilkington after the replacement of his metal framed kitchen window with Pilkington energiKare™. He was selected at random from the prize draw, and is the proud recipient of £50 worth of M&S vouchers. | | read more |
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| Pilkington Activ™ Competition Has A Clear Winner |  | | Following the hugely successful radio advertising campaign for Pilkington Activ™, we tested our customers’ memory of the commercial with a competition. It gave them the chance to win a signed replica jersey of the Pilkington Activ™ sponsored Saints. All entrants had to do was name the famous song that was played on the adverts – “I can see clearly now”, by Johnny Nash - and the lucky person to be pulled out of the hat was Gareth Short, Business Manager at Leekes Ltd of Swansea. | | read more |
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| Hold the Front Page | We “stopped the press” for a day last month when editors from three top glazing and construction publications visited sunny St Helens for a whistle stop tour of our floatlines at Greengate and Watson Street as well as our research and development facility in Lathom. In a jam-packed day, Nathan Bushell from Glass and Glazing Products, Tim Franklin, from Window Fabricator and Installer and Jam Ambrose from Building Control Journal, all had a glimpse of Pilkington behind the scenes. We saved the best until last, so to round off the day, the editors got a front row seat at a fire test where our innovative Pilkington Pyrostop™ glazing proved, as always, to stand up to more than 1,000ºC. | | read more |
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| Pilkington energiKare™ Straight To DVD |  | | Summer is the traditional time of year for blockbuster movies, and this year we've released our own short film starring Pilkington energiKare™. The new promotional DVD is full of consumer friendly information about our energy efficient glazing, including how it works and the amount of energy hence money that can be saved by fitting windows containing the glazing. The DVD is an ideal sales aid for use either in showrooms or in the home and is available to all approved Partners free of charge from our customer contact centre. | | read more |
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| Pilkington in the Press | This month, with the cost of oil high on the news agenda, David Stoker focussed on the issue in his regular Glass and Glazing Products column. Meanwhile, Andy McDowell answered questions about how the industry is affected by the credit crunch in his monthly energidoKtor column for Glass Times. With summer here, The Daily Express featured Pilkington Activ™ and our Cool Guide to Conservatories and the Nottingham Evening Post featured our top tips on how to make the most of your conservatory in the summer months. | | read more |
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| New Literature |  | | This month a number of new Pilkington energiKare™ literature pieces will be hitting the shelves. An updated Marketing Campaign summary for 2008 / 09, a Cost Calculator leaflet for consumers which supports and provides more detail on the cost and energy saving information in the DVD, and a trade sales pack entitled "Easy Steps to becoming a Pilkington energiKare™ Partner". The pack contains a series of sheets which can be used to guide prospective Partners through the process to become a Partner in the scheme. | | read more |
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