Spotlight On Glassex

24 April 2008

The UK glazing industry’s leading trade show, Glassex, hit the NEC in April and we were present in force this year. The event, in conjunction with the Glass Processing &Technology show, ran over three days with a late night opening on the Wednesday to give those at work a chance to visit after office hours. We certainly caused a scrum on the second day when two Saints players Lee Gilmour and Nick Fozzard, sponsored by Pilkington Activ™, paid a visit to the stand to sign rugby balls for customers and display the fantastic Challenge Cup which they won bearing our name last year. David Stoker gives us his thoughts about our participation.

"Our stand was in a great location and had a steady stream of visitors dropping by to request literature and watch the latest Pilkington energiKare™ television advert. Our sales team were on hand to answer questions and give visitors the benefit of their product knowledge. Glassex is THE glass exhibition in the UK and should give us a great opportunity to speak to the industry and position ourselves as the premier glass manufacturer.

Over the three days more than 5000 people visited the show and we were able to fly the Pilkington flag for not only ourselves but also for our customers. That said we will review the leads we took during the period in order to decide whether the investment in money and time is justified next year"

Tony Smith, Sales Development Manager was in charge of the stand he says; " Wednesday was our busiest day seeing a good number of current and prospective customers visit our stand, all interested in hearing about the latest developments in our product range. Having the Saints stars drop in dramatically increased the number of people who came by and picked up information. Glassex seemed to be a valuable event to meet new customers and develop leads – so we'll be following those up and providing feedback to help decide whether we will be back next year.”