During November we will be taking Pilkington Activ™ straight to homeowners with a targeted direct mail campaign. The initiative has been developed to promote the self-cleaning glass range to 20,000 homeowners in the UK who are either in the process of planning a conservatory or actively considering an installation in the next six months. The mailer communicates the key features and benefits of the Pilkington Activ™ range and focuses on customers getting the most out of their conservatory through the creative idea of ‘enjoying a clearer view’.

This autumn we’re giving our registered Pilkington energiKare™ Partners the chance to promote Pilkington energiKare™ in their local area through newspaper advertising. All that Partners need to do is book a full page, full cover advert in their preferred regional press title and we’ll provide them with the artwork for a quarter page Pilkington energiKare™ advert. For every advert booked and placed in this way we’ll rebate the customer 25 per cent of the media cost (up to £1,000) – sharing the space and sharing the expense! This is a great initiative to help our partners promote their windows to homeowners, whilst raising awareness of the Pilkington energiKare™ brand - so make sure you shout it from the roof tops when you are visiting your customers. To find out how to get involved, and for full terms and conditions, customers should contact the Customer Contact Centre on 01744 692000.

We were thrilled to scoop the prestigious Health and Safety gong at the G08 Awards – a testament to all the hard work and effort all Pilkington employees  have put in to reduce the amount of accidents in our branches and factories. Voted for by independent industry experts, and presented to David Ash by comedian Alexander Armstrong, the award was given as recognition of the significant progress in the health and safety area, and the clear positive results we have achieved. The gong was one of 12 distributed during the glitzy ceremony at the Hilton Birmingham Metropole last month. 

Pilkington Planar™ glazing has made a splash at a multi-million pound regeneration of a leisure complex in Swansea. Our leading frameless structural glazing system has been used to replace the previous steel framed windows within the building’s concrete structure. The stunning redesign breathes new life into the re-named “LC”. It uses 1880m2 of vertical glazing around the reception area, water park, sports hall and gym, while 65m2 of roof light glazing was fitted above the stairs.

Our successful Pilkington Suncool™ range has been given a revamp with the introduction of new product names which will make it even easier for customers to specify our product as we move towards changes to Part L of the building regulations in 2010. The Pilkington Suncool™ product name changes coincide with Pilkington global branding changes which will take place before Christmas, and further clarification on the implementation plan will follow soon. In addition we are also unveiling a brand new product, Pilkington Suncool™ 70/35.

We’re thrilled to announce another high profile name has signed on the dotted line to help homeowners throughout the UK save energy and money off their fuel bills. Weatherseal, one of the UK’s largest home improvement companies with hundreds of outlets across the country, is the latest company to become part of the Pilkington energiKare™ revolution. The company, which supplies windows, doors and conservatories to the domestic market, will now sell Pilkington energiKare™  in all of its windows and doors, giving customers the benefit of the energy efficient glazing as standard.

Did you know that it is now possible to view key business data on thousands of sales prospects from the WindowBASE® database in SalesLOGIX®? WindowBASE® is the leading prospect database for the Window, Door and Conservatory markets and has details on more than 12,000 companies which is perfect to help us target sales contacts. WindowBASE® data available on companies include information on their specialist area, whether they fabricate, supply or install, and information on whatsystems and materials they use.

The clocks may have gone back an hour in October but we have been looking to the future and changes to Part L of the Building Regulations in the press. A number of trade publications, including Glass and Glazing Products and Building Talk have included articles from David Stoker on the subject and the opportunities the changes bring to the glazing industry. We also built on our G08 Award win with features dedicated to health and safety in Window Industries and Window Fabricator and Installer.

This month more new Pilkington literature hits the shelves. Designed to give you and our customers all the very latest information about Pilkington products, this month’s literature includes:

Our Technical Advisory Service site based training was used to full advantage last month by our Basingstoke branch. The training allows small groups of staff to be given technical training in subjects of their choice.  Basingstoke opted for details of Pilkington energiKare™ and how it exceeds the requirements of the Building Regulations. The branch can now pass on its knowledge to its customers who can use the information to help their customers to sell the energy efficient glazing. We’re eagerly awaiting the next branch!