Pilkington
Pilkington Building Products UK Commercial Bulletin June 2008
Hello everyone, welcome to June’s employee bulletin - jam packed with valuable information and advice to keep you up to date with the latest  news. It includes the results of our public relations campaign for 2007/2008, an update on the  Pilkington energiKare™ marketing activity, the first winner of our Pilkington energiKare™ installer competition and our latest case study from Pilkington Activ™. If there is something that you would like to hear more about or if you have news for the next bulletin please contact Anne Quayle  at head office. Don’t forget to click the "read more" link to get the full story.
Management Restructure For Building Products UK

The management, commercial and financial teams in Building Products UK have been re-organised . The changes have been developed with the needs of both our customers and the future of the business in mind, helping to put us in the best position to thrive within the developing glazing market.

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Management Restructure
Pilkington Activ Chosen For Ikea Landmark Store
Ikea Coventry

Pilkington Activ™ has been specified for the brand new IKEA store in Coventry city centre. Glazing constructor Anglian Architectural installed 1400m2 of Pilkington Activ Suncool™ in the £43 million building which is the first store to be located in a major city centre shopping area. As the most prominent feature of the structure, the glazing in the curtain walling had to fit in with the architecture of the city and was designed to reflect the surrounding environment.

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Pilkington energiKare Here There And Everywhere

It has been another busy month in the trade press for Pilkington energiKare™ this month. Have a look at July issues of Glass Times, Windows Active, Fenestra Journal and The Fabricator to see our full page advertisements. We have also been building on our profile in the housebuilder and public sector press with advertisements in Professional Housebuilder and Developer, Housebuilder, Local Authority Building and Maintenance and Housing Association Building and Maintenance magazines. We look forward to providing you with more campaign plans at the Sales Conference on 17th July.

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Pilkington energiKare Trade Press Advertising
Thank You Pilkington
Pilkington energiKare installation certificate

This month we are celebrating the first winner of our Pilkington energiKare™ monthly installation  competition! Our congratulations go to Cyril Ralph from Bath who  simply sent us  the response card from his Pilkington energiKare™ installation certificate and was picked out as the lucky winner of a £50 of M&S  vouchers. Cyril bought his windows, incorporating Pilkington energiKare™, from Safestyle, the nation’s largest independent window retailer and the first company in the UK to offer householders C rated energy rated window as a standard product.

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Change Of Manufacture For Pilkington Pyroshield

As you may already be aware, we have implemented changes in the manufacture and processing of Pilkington Pyroshield™. The changes, which involve the suspension of the manufacture of Pilkington Pyroshield™ at Watson Street in St Helens and processing at Doncaster will not affect supply of the product to our customers.

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David Stoker, Commercial Director, Pilkington Building Products UK and Ireland
A Year In The Life Of Pilkington In The Media
A Year in the life of Pilkington in the Media
During 2007/2008 there were more than 500 articles highlighting Pilkington products, projects and people in the glazing trade, building and construction press – that’s more than 40 a month! This figure equates to a whopping £1,808,475 in editorial value – where each story is measured and calculated against the equivalent advertising value. Not only do these articles help to drive sales but they position us as the authority in glazing and first choice for architects and specifiers. They’re also a great tool to use when visiting customers – why not use them to highlight our latest fantastic products and our unrivalled technical expertise. It also shows that if they keep us up to date with new projects and initiatives they could soon be seeing themselves on the pages too.
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Sash Puts Pen To Paper

Another month and another big name signs up to partner with us to supply Pilkington energiKare™. We are thrilled that Sash UK will be benefiting from the added value that partnering with us to supply our energy saving product brings. But that’s not all Sash UK has implemented a programme of seminars to provide information to current and potential customers about the opportunities the partnership offers. These benefits include the opportunity to offer a high quality, energy saving product with the backing of a full range of marketing support materials and technical advice.

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Sash UK
Pilkington In The Press
Pilkington in the Press
June saw some cracking articles featuring in both the trade and consumer press. Glass Times featured Rutherford House, a project which uses Pilkington Planar™ to emulate its inspiration - Dubai’s seven star hotel, the Burj al Arab. The Fabricator dedicated a whole page to Pilkington Planar™ project Dragon Hall museum and Pilkington energiKare™ appeared in Professional Housebuilder and Developer and BBC Good Homes. Pilkington Activ™ was the talk of Glass and Glazing Products, Window Industries and Window Fabricator and Installer’s Glassex review. David Stoker tackled another topical issue, the importance of cash collection, in his widely read monthly column in GGP.
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Hold the Front Page

We “stopped the press” for a day last month when editors from three top glazing and construction publications visited sunny St Helens for a whistle stop tour of our floatlines at Greengate and Watson Street as well as our research and development facility in Lathom. In a jam-packed day, Nathan Bushell from Glass and Glazing Products, Tim Franklin, from Window Fabricator and Installer and Jam Ambrose from Building Control Journal, all had a glimpse of Pilkington behind the scenes. We saved the best until last, so to round off the day, the editors got a front row seat at a fire test where our innovative Pilkington Pyrostop™ glazing proved, as always, to stand up to more than 1,000ºC.

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The editors got a front row seat at a fire test
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