 | |  | Welcome to August's internal marketing update. This has been a month of Great British success in the Olympics, and you can be sure you’re on to another winner with our latest news. We’ll tell you about our podium topping Pilkington Activ™ sponsorship and some first rate Pilkington energiKare™ advertisements, as well as how we’re going for gold at a prestigious award ceremony. But that’s not all, we also have news on Pilkington Optiphon™ and unveil a brand new Pilkington energiKare™ partner. If there is something that you would like to hear more about or if you have news for the next bulletin please contact Anne Quayle in head office. Don’t forget to click read more to get the full story. |
| More New Literature Than A Book Shop | This month more new Pilkington literature hits the shelves. Designed to give you and our customers all the very latest information about Pilkington and the glazing industry, this month’s literature includes:
• Pilkington energiKare™ - consumer brochure & consumer leaflet - each contains a wealth of information about the benefits to homeowners of windows incorporating the glazing
• Pilkington energiKare™ cost calculator - gives the savings available to homeowners for a range of different house types
• Updated conservatory brochure for Pilkington Activ™
• Bulletin 8 Part L 2010 - advises the glazing and building industry about upcoming changes to the Building Regulation and their implications | | read more |
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| Senator Elects Pilkington energikare™ |  | We have teamed up with Senator Windows, Ireland’s leading window company, to create a unique Pilkington energiKare™ television advert for the Irish market. The advert will adapt our popular Pilkington energiKare™ TV commercial and draw attention to our partnership from 8th September. It highlights the extensive availability of energy efficient Pilkington energiKare™ as standard in all of Senator’s windows through its nationwide network of stores. | | read more |
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| Pilkington Sponsorship Activ-Ity | Our popular Pilkington Activ™ self-cleaning glass is to sponsor some of Britain’s favourite property design and home improvement programmes. In a deal with leading digital broadcaster UKTV Style, Pilkington Activ™ will sponsor its “Home Sweet Home” strand of programming, which includes DIY SOS, Colin & Justin’s Home Show and The WOW Factor. Set to reach more than four million homeowners from 22nd September until March, the campaign will offer the opportunity to see the clips an average of 28 times. | | read more |
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| Pilkington Optiphon™ Sounds Good |  | Pilkington Optilam™ Phon noise reduction glass has been renamed Pilkington Optiphon™ to differentiate it from the rest of our market-leading laminated glass range. The product retains its specification and continues to provide an excellent solution for unwanted noise. | | read more |
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| Pilkington Energikare™ Is A TV Star Again | | Soaring energy bills, green issues, winter coming…it’s the perfect time to sell the benefits of energy efficient glazing. Which is exactly why we’ll be back on customers’ screens in September and October with the popular Pilkington energiKare™ TV commercial. The campaign starts on 22nd September and will be shown on Five and digital television. | | read more |
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| Pilkington Award Entries Are GR8 |  | Pilkington will be well represented at the glazing industry’s premier award ceremony, the G08 Awards. We are going for gold in four of the categories: The Energy Efficiency Initiative Award and Promotional Campaign of the Year for Pilkington energiKare™, as well as Health and Safety Initiative of the Year and Glass Company of the Year for Pilkington Plyglass. | | read more |
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| Pilkington Is At The Centre Of New Wolseley Building | A range of high quality Pilkington glazing is on display in the UK’s first commercial sustainable specification showroom, in Leamington Spa, Warwickshire. Brainchild of leading construction products supplier Wolseley, the Sustainable Building Center (SBC) shows architects, specifiers and builders how to make environmentally friendly building a reality. The center showcases 400m2 of low-e glazing and more than 150 other sustainable products - including photovoltaics, rain water harvesting and green floor coverings. | | read more |
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| Pilkington Energikare™ : Install It To Win It |  | | We are pleased to announce the latest winners of the Pilkington energiKare™ installation competition are Mr and Mrs Blakey of Jacksdale, Nottingham. The couple win £50 of M&S vouchers after they had the two front doors and two windows in their bungalow replaced with the energy efficient glazing. Mr Blakey said: “We chose Pilkington energiKare™ to replace our old double glazing after some of the seals broke. We’re highly satisfied with the glass so far, it means the doors meet insurance standards and we’ve noticed it has cut down traffic noise from outside. Plus it should help us save energy on heating bills in the winter. We’re very pleased to have won the vouchers, it was a lovely surprise.” | | read more |
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| Technical Survey – TAS | | We recently carried out a technical survey to gain a better understanding of the training needs of our staff. Provided in the form of a self assessment test, it was designed to find out the ability and knowledge of everyone so we could identify strengths and areas of improvement for different sections of our business. The survey’s results are currently being analysed and, when published, will be used to implement training schemes to ensure our employees have all the necessary information to help our customers. | | read more |
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| Pilkington In The Press |  | | It has been another good month for Pilkington in the press, and despite the lack of a summer this year conservatories are still popular with the press: Romsey Advertiser and Hampshire Chronicle ran our conservatory styling feature and Kent Life used our conservatory top tips. Andy McDowell gave Window Industries an update on Pilkington energiKare™, and the innovative energy efficient glazing also featured in a fantastic double page advertorial in The Guardian Green Guide supplement, which detailed how it works and its benefits to homeowners with the introduction of the Home Information Pack. | | read more |
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