Pilkington Building Products - UK Marketing Bulletin January 2008

Pilkington

Happy New Year and a prosperous 2008 to all of our readers. We start this year with news of our television advertising campaigns for Pilkington energiKare™ and Pilkington Activ™, shed some light on fire resistant glazing and go to the top of the class at two schools in London. There are also our regulars and remember to let us know if you have any news you would like featured in future issues.

Pilkington energiKare™ Hits The Small Screen

From the 18th February our Pilkington energiKare™ adverts are being beamed into homes up and down the country as part of a two-month television advertising campaign. The commercials will be shown on digital television and Channel 5, with an estimated audience of 13 million adults over two months.

Still from the Pilkington energiKare tv commercial shoot

Pilkington Shed The Light On Fire

We are pleased to announce approval from the largest fire testing facility in the UK, the Building Research Establishment (BRE), for our fire-resistant glazing in a new rooflight from NuLite Ltd.

Partnering With Pilkington energiKare™ Is As Safe As Houses

We are pleased to announce a new partnership with Safestyle UK, the nations largest independent window retailer, which will now supply Pilkington energiKare™ directly to homeowners. Our Commercial Director, David Stoker and Safestyle UK’s Group Purchasing Director, Brendan McCambridge, shook on the deal which will see Safestyle use the Pilkington energiKare™ brand in its television and radio advertising, as well as online.

L to R: Safestyle UK's Group Purchasing Director, Brendan McCambridge and Pilkington Building Products UK Commercial Director, David Stoker

Pilkington Activ™ Blue Is Top Of The Class

Pilkington Activ™ glazed in the Manor Primary School, London Borough of Newham

Two schools in the London Borough of Newham have given Pilkington Activ™ Blue a gold star after installing the versatile glass in their roofs. Manor Primary School and North Beckton Primary School were built almost a century apart, but the requirement for self-cleaning glass was the same.

New Year New Manager Of The Month

The New Year has arrived and that means one thing - the transfer window has opened and the player merry-go-round begins. Will Berbatov go to Manchester United? Can Arsenal buy a British player? Who will replace Big Sam and splash the cash at Newcastle? One man keeping his eyes on the transfers will be Sean Davey, December’s Pilkington Fanatasy Football Manager of the Month.

Pilkington In The Press

Thanks to a bumper crop of articles in the media in December, we’ve ended the year with a bang. Home Improvement Packs and Energy Performance Certificates were all hot topics, with Andy McDowell offering expert advice to readers of Glass and Glazing Products and Window Industries. With winter closing in, the press has also been increasingly interested in Pilkington’s new product energiKare™, and its promises to conserve energy and money off heating bills. UK Home Ideas featured Pilkington energiKare™ as their headline story in December, reflecting the current eco-conscious climate.