The post campaign research results of our Spring & Autumn activity for the Pilkington Activ™ campaign are in with the fantastic news that the equivalent of nearly 1,000 houses a week are now being glazed with our self-cleaning glass. This is almost three times the amount than before the campaign. At the same time more than 590 window and conservatory installers have signed up to our web-based supplier finder and 25.8 million adults saw one of the Pilkington Activ™ commercials at least once across the campaign, and on average 3.8 times.

One  piece of new literature this month is the update to the Pilkington K Glass™ leaflet for householders.

All our literature can be obtained by downloading from our website www.pilkington.co.uk or via the helpline by sending an email to pilkington@respond.uk.com or by calling 01744 692000.

The latest addition to our website is a page designed especially for our customers. Now, at a click of a mouse, you can log onto  www.pilkington.co.uk/tradecustomers to access the page directly and find all the information you need about Pilkington, our products and our support services. The website is now based around a Product Directory which enables you to access our range by the benefit it offers, the performance you require, by brand name or by application. The application page is an ideal one to use to show your customers how added value glass can be used in the home or in commercial buildings. So save the page to your favourites, take a look at what is on offer and let us know what else you would like to see on the site.

What do you think of when you see the Pilkington logo? As with other well known brands, the values that the Pilkington brand portrays are embodied in the logo and that makes it an extremely important asset for us and for our customers especially since householders across the UK and Ireland know and recognise it as a good one. We are therefore going to re-emphasise the benefits of our brand in a trade advertising campaign which kicks off in the New Year.  As well as reinforcing the brand values the campaign will highlight the benefits of working with Pilkington.

On 29th November we held an information day for Editors of key contractor journals at our London Office, Selwyn House. The idea was to brief journalists on the new Regulatory Reform Order (RRO) which came into force in October. The day, led by Mike Wood, Global Consultant, Fire Protection Glass, emphasised Pilkington expertise and market leading fire related product offering to journalists from Building, Master Builder, ABC&D, The Constructor, Building Products and Architecture Today.

We enlisted the help of top house stylist Alison Davidson to show homeowners how to get the best out of their conservatories all year round. The freelance interiors stylist and journalist has written for publications such as Living etc, BBC Good Homes, Period Living and Country Homes and Interiors  magazines.

In the last month we achieved several large editorial pieces including an exclusive interview with our Managing Director, David Pinder in Building magazine. The feature focused on important issues facing the industry such as building regulations, technical developments and the rises in gas and oil prices.  Meanwhile Glass and Glazing Products focused on the hard versus soft coat debate, and What’s New in Building and Housing Association Building Maintenance on the new Regulatory Reform Order (RRO) concerning fire safety. There was also coverage on A-rated window energy ratings in Glass and Glazing Products.